Publications

Papers in Journals:

• Singh, A., & Parayitam. S. (2026). National culture, entrepreneurial orientation and women entrepreneurs’ performance, International Entrepreneurship and Management Journal, 22(1) https://doi.org/10.1007/s11365-025-01149-7 (Scopus, SSCI, WoS IF-3.9, ABS-1, Q1, ABDC-C) (ISSN 1554-7191)

• Singh A, Gupta S (2025). Perceived relative advantage and value creation in metaverse adoption: a study of e-retail entrepreneurs, Journal of Enterprise Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEIM-06-2025-0477 (Scopus, ESCI, WoS IF-6.4, ABS-3, Q1, ABDC-A) (ISSN 0957-6053)

• Gupta, S., Singh, A., & Prashar, S. (2025). Exploring the tapestry of the Technology Acceptance Model in retail through a bibliometric investigation. International Review of Retail Distribution and Consumer Research, 1–29. doi:10.1080/09593969.2025.2584247 (Scopus, ESCI, WoS IF-3, ABS-1, Q2, ABDC-B) (ISSN 1466-4402)

• Singh, A., & Parayitam. S., (2025). Knowledge management and experience as moderators in the education-human capital-entrepreneur performance relationship: A moderated-mediation analysis VINE Journal of Information and Knowledge Management Systems (Accepted for Publication) (Scopus, ESCI, WoS IF-2.7, Q1, ABDC-B) (ISSN: 2059-5891)

• Gupta, S., & Singh, A. (2024). Investor’s satisfaction in artificial intelligence-supported share trading apps: mediation and parallel moderation analysis. International Studies of Management & Organization, 1–25. https://doi.org/10.1080/00208825.2024.2442191 (Scopus, ESCI, WoS IF-1.1, ABS-2, Q3, ABDC-B) 

• Gupta, S., Singh, A., & Prashar, S. (2024). Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects. International Journal of Human–Computer Interaction, 1–16. (Scopus, SCI, SCIE, SSCI, WoS IF-3.4, Q1, ABDC-B) 

• Singh, A., (2023) Social Currency, Strategies and Consumer Behavior in Post-pandemic World. Purushartha, 16(2), pp. 77-90 (Scopus, Q2, UGC-CARE)

• Mishra, Y., & Singh, A., (2024). Does social currency influence social media usage and brand experience: an empirical analysis. Benchmarking: An International Journal, Vol and No. ahead of publication. (Scopus, ESCI, WoS, Q1, ABDC-B, ABS-1).

• Singh, A., Patel, A. K., Duhan, P., Jaiswal, S., & Singh V K. (2024). Brand equity determinants and ecologically conscious consumer behavior in ridesharing: Serial mediation and moderation analysis. Management of Environmental Quality. 35(1), pp. 119-138. (Scopus, ESCI, WoS, Q1, ABDC-C, ABS-1).

• Patel, A. K., Singh, A., Rana, N. P., Parayitam, S., Dwivedi, Y. K., & Dutot, V. (2023). Assessing customers' attitude towards online apparel shopping: A three-way interaction model. Journal of Business Research, 164, 113917. (Scopus, SSCI, Q1, ABDC-A, WoS-IF-11.3, ABS-3).

• Rana, N.P., Singh, A., Parayitam, S., Mishra, A., & Bhatt Mishra, D. (2023). The influence of social drivers on using ride-hailing services. Marketing Intelligence & Planning, 41(7), 854-879. (Scopus, SSCI, Q1, ABDC-A, WoS-IF-4.338, ABS-3).

• Singh, A., Patel, A.K., & Parayitam, S. (2023). Purchase intention of luxury fashion brands in post-pandemic era: A double moderation analysis using information acceptance model. Journal of Marketing Communications, Vol and No. ahead of publication. (Scopus, Q1, ABDC-B, ABS-1).

• Singh, K. P., Shoeb, A., Singh, A., & Brahmi, M. (2022). Protagonist of public service advertising in changing attitude in a specific territory: empirical study in COVID-19 era. International Journal of Technology Transfer and Commercialisation, 19(1), 163-176. (ABS-1)

• Singh, A., Patel, A. K., & Parayitam, S. (2022). The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses: A moderated moderated-mediation conditional model. Journal of Global Fashion Marketing, 13(4), 304-327. (Scopus, ESCI, WoS, Q1, ABDC-B, ABS-1).

• Singh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2), 100114. (Scopus, Q1).

• Patel, A. K., Singh, A., & Parayitam, S. (2022). Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes. Journal of Advances in Management Research, 20(2), 161-187. (Scopus, ESCI, WoS, Q2).

• Jaiswal, S., & Singh, A. (2022). OTT Services and Intention to Continuous Subscription: A Moderated-Moderated Mediation Analysis. PURUSHARTHA-A journal of Management, Ethics and Spirituality, 15(2), 104-125. (Scopus, Q2).

• Mishra, Y., & Singh, A. (2021). Identifying the Factors of Social Currency for Social Media Marketing Strategy. South Asian Journal of Business Studies, 10(3), 305-321. (Scopus, ESCI, WoS, Q1, ABDC-C).

• Jaiswal, S., & Singh, A. (2020). Influence of the Determinants of Online Customer Experience on Online Customer Satisfaction. Paradigm, 24(1), 41–55. (UGC-CARE-GROUP 1)

• Singh, A. (2020). Reflections of Economic Ideology of Mahatma Gandhi in Development Plans of the Country. Prajna BHU Journal, 65(2), 134-139. (UGC-CARE-GROUP 1)

• Singh, K. P., & Singh, A. (2020). Role of Celebrity Endorsement in Public Service Advertising Effectiveness: A Study. Sambodhi, 43(4), 7-10.

• Duhan, P., & Singh, A. (2019). SNS Communication Touch Points: Enhancing Indian Customers’ Experience. SAARANSH RKG Journal of Management, 10(2), 20-30.

• Singh, K. P., & Singh, A. (2019). Factors Influencing Public Service Advertising in Varanasi City: An Exploration. UNNAYAN International Bulletin of Management and Economics, 10, 1-10.

• Gupta, O., & Singh, A. (2019). Consumer Animosity towards Chinese Products: A Case of India. Sumedha Journal of Management, 8(1), 43-57.

• Gupta, O., & Singh, A. (2019). Influence of Product's Price on Consumers' willingness to Purchase Chinese Mobile Phones: Controlling the Effect of Product Quality & Design. Effulgence, 17(2), 25-36.

• Mishra, Y., & Singh, A. (2019). Influence of Customer Generated e-WoM on Tourist Satisfaction: An Empirical Investigation. Management Today, 9(1), 7-15.

• Gupta, O. J., Singh, A., & Rai, P. (2019). Asserting Factors of Consumer Purchase Intention towards Chinese Products on M-Commerce Platform. International Journal of Engineering and Advanced Technology (IJEAT), 9(1), 6871-6879. (Scopus).

• Singh, A. (2019). E-Word of Mouth: Strengthening the Strategic Tool of Digital Marketing. International Journal of Recent Technology and Engineering, 8(2S10), 921-926. (Scopus).

• Gupta, S., & Singh, A. (2019). Measurement Scale of Tourism Destination competitiveness: Supply Side Perspectives. SCMS Journal of Indian Management, 16(1), 105-116. (Scopus, Q4).

• Singh, K. P., & Singh, A. (2018). An Empirical Study of Celebrity Endorser and Public Service Advertising. SMS Journal of Entrepreneurship & Innovation, 5(1), 1-14.

• Gupta, S., & Singh, A. (2018). Understanding Resident’s Perception of Rural Tourism Development in Central India: An Empirical Study. Journal of Rural Development, 37(4), 621-640. (Scopus, Q4).

• Patel, A. K., & Singh, A. (2018). A Study On Counterfeit Brands, Consumer Attitude And Initiatives To Stop Counterfeiting In India. AD VALOREM, Journal of Law, 5(2), 69-77.

• Jaiswal, S., & Singh, A. (2018). Role of Customer Satisfaction and Loyalty in Customer Experience: Case Study of Select E-Retail Companies. SAARANSH RKG Journal of Management, 10(1), 106-123.

• Mishra, Y., & Singh, A. (2018). Exploring the Determinants of e-WoM influence: An Empirical Study on Tourist visiting Varanasi. Management Today, 8(3), 266-273.

• Jaiswal, S., & Singh, A. (2018). Customer Experience Management: A Paradigm Shift in e-Retailing. Vimarsh-An Endeavour to Share Knowledge, 9(2), 47-54.

• Mishra, Y., & Singh, A. (2017). Role of E-Word of Mouth in M-Commerce Age: An Exploration. International Journal of Marketing & Financial Management, 5(3), 65-76.

• Singh, K. P., & Singh, A. (2017). Public Service Advertising in India: An Evaluation through Literature. International Journal of Marketing & Financial Management, 5(3), 53-64.

• Gupta, O., & Singh, A. (2017). Impact of Relationship Management on Customer Loyalty of e-Wallet Users: A Study of Paytm Enterprise. SMS Journal of Entrepreneurship & Innovation, 3(2), 42-50.

• Gupta, S., & Singh, A. (2017). Stakeholders' Assessment of Tourism Competitiveness of Destination Bundelkhand. Pacific Business Review International, 10(5), 22-31.

• Gupta, O., & Singh, A. (2017). Influence of Quality and Design on Purchase Intention: An Empirical Study of Chinese Brand. SMS Journal of Entrepreneurship & Innovation, 4(1), 94-103.

• Singh, A. (2016). Samajik Media Vipnan: Ek Parichay. Pragati, 4(1), 74-77.

• Gupta, S., & Singh, A. (2015). Potential and Performance of Rural Tourism in India: Assessing Intra-State Variations. International Journal of Research in Management & Business Studies, 2(4), 09-16.

• Gupta, S., & Singh, A. (2015). An Assessment of Entrepreneurial Intention among Youth: A Case Study of Varanasi. SMS Journal of Entrepreneurship & Innovation, 1(2), 32-43.

• Singh, A. (2015). Drive Customer Experience for Relationship Management through Actionable Social CRM. International Journal of Customer Relationship Marketing and Management, 6(4), 57-76. (Scopus, Q4).

• Gupta, S., & Singh, A. (2015). Determinants of Tourism Destination Competitiveness: A Case of Bundelkhand, India. International Journal of Management Research, 6(2), 47-62.

• Singh, A. (2014). CSR communication through Social Media: A Strategy for Brand Building and Market Growth. Review of Professional Management, 12(1), 82-89.

• Singh, A. (2014). Corporate-NGO: Need of Hour for Premeditated Improvement of Indian Tribes. Anveshak, 3(1), 161-173.

• Duhan, P., & Singh, A. (2014). Adoption of Unified Theory of Acceptance and Use of Technology Model in Social Networking Sites: An Empirical Study. The Journal of Business and Management, 4(1), 20-34.

• Duhan, P., & Singh, A. (2014). Enterprise 2.0: A Boon or Bane for Entrepreneurial and Innovative Expenditures? Journal of Innovation and Entrepreneurship, 3(15), 2-19. (Scopus, Q1).

• Duhan, P., & Singh, A. (2014). Virtual communities’ antecedents and marketing dynamism: An empirical study of tourists visiting Varanasi. Journal of Direct, Data and Digital Marketing Practice, 16(2), 115-127. (Scopus, Q3).

• Singh, A. (2013). Elucidation of CSR initiatives through innovations of web 2.0 for the pursuance of clause 135 of The Companies Act. SRM-IMT Journal of Business & Management Research, 2(1), 26-32.

• Duhan, P., & Singh, A. (2013). Social Media: A Paradigm Shift in Integrated Marketing Communication. Integral Review, 6(2), 1-12.

• Duhan, P., & Singh, A. (2013). Impact of Usefulness, Ease of Use, Enjoyment, Attitude and Subjective Norms on Behavioral Intentions and Adoption of Virtual Communities: An Empirical Study. Journal of IMS Group, 10(2), 19-31.

• Singh, A. (2012). Behavioral Marketing in Invigorating Economy: A Review of Prospects and Challenges in India. Inverties Journal of Management, 4(1), 8-17.

• Singh, A. (2012). Virtual World Fun at Online Labs: An Exploration of Business Process to Develop Competent Human Capital in 21st Century. Gurukul Business Review, 8(1), 6-14.

• Sinha, S. K., & Singh, A. (2012). The Impact of MNREGA on Rural-Urban Migration: Investigation of Kashi Vidyapeeth Block, Varanasi. HSB Research Review, 3(1), 42-46.

• Singh, A., & Duhan, P. (2012). Applicability of QR Code: An interactive M Commerce Tool in Indian Business: An Exploration. Pacific Business Review International, 4(4), 60-72

• Singh, A. (2011). Applicability of UID-Aadhar in epic behavioral marketing: A perspective. SONA Global Management Review, 5(2), 81-88.

• Singh, A. (2011). The psychosomatic effects of colours in advertising and marketing. IME Journal, 5(1), 57-62.

• Singh, A. (2011). Shukradasha fortune of labor relations in the hymns of Shukraneeti: A contemporary analysis. International Journal of Global Management, 1(2), 13-22.

• Singh, A. (2011). Challenges of E-tailing in India. Journal of Institute of Environment and Management, 4(2), 14-19.

• Singh, R., Singh, A., & Singh, H. R. (2011). Positioning of Mutual Funds among Small Town and Sub-Urban Investors. Biz n BYTES, Quarterly Journal of Applied Management & Computer Science, 3(1), 1-19.

• Singh, A., & Kumar, B. (2010). Strengthening customer services through innovations: A study of cooperative banks in India. Samabayika, 2(1), 1-7.

• Singh, A., & Kumar, B. (2010). Orchestration of web-2.0 to power and engage the customers: A case study with reference to practices of new marketing meter in India. Survey, 50(3 & 4), 27-37.

• Singh, A. (2010). Prospects for biometrics in Indian retail. Marketing Mastermind, 10(10), 22-26.

• Ghosh, A. L., Singh, R., & Singh, A. (2010). Global recession and microfinance sector: A study of five large MFIs in India. Rai Management Journal, 7(1), 55-67.

• Singh, A., & Singh, R. (2010). Green marketing: Developments in the Indian automobile sector. Marketing Mastermind, 10(11), 23-27.

• Singh, A., Kumar, B., & Singh, V. K. (2010). Customer engagement: New key metric of marketing. International Journal of Arts and Sciences, 3(13), 347–356.

• Dutta, S., & Singh, A. (2010). Green marketing for sustainable development: A study of few cases. Globus International Journal of Management & IT, 2(1), 59-66.

• Singh, A. (2010). Fret and endeavour of Banking & Financial Service Industry to conquer global financial crisis of 2008-2009: A study. Journal of Business and Finance, 3(2), 55-64.

• Singh, A., & Ghosh, A. L. (2010). Occupational stress and its effects on personal life and work life: A study with reference to software professionals of IBM Gurgaon. Pacific Business Review, 2(4), 41-46.

• Singh, A. (2010). Wholesaling: An approach to reach the forgotten majority of Kashmir Valley. AIM Explore, 7(2), 55-59.

• Singh, V. K., & Singh, A. (2010). Corporate governance in the Middle East: Meeting points for the advancement of social citizenship. ASBM Journal of Management, 3(1 & 2), 1-11.

• Singh, A., & Kumar, B. (2009). Management for corporate excellence: Reflection of values from Vedas. Banijya, 2(1), 44-50.

• Singh, V. K., & Singh, A. (2009). Emotional intelligence (EI) and knowledge management (KM) as predictors of managerial effectiveness (ME). Management Stream, 10(2), 11-18.

• Singh, A., & Kumar, B. (2009). An approach for faculty development. Advances in Management, 2(10), 54-58.

• Singh, A., & Kumar, B. (2009). Satyam déjà vu in non-competing human interests. Journal of IMS Group, 6(2), 139-146.

• Singh, A. (2009). Dynamics of consumption patterns among the elders: An Indian scenario. WISDOM, 1(2), 37-44.

• Singh, A., & Kumar, B. (2008). Consumer empowerment: An Indian experience. Journal of Marketing & Communication, 4(2), 56-66.

Chapters in Edited Books:

• Duhan, P., & Singh, A. 2024. "Engaging and Influential Stage of Social Media for Consumer Decision-Making," In Emerging Issues in Behavioural Finance. BloomsBury Publishing India Private Limited. pp. 114-128. 

• Singh, A., 2020. “Economic Optimization of Strategies to Address the Concern of Indian Consumers for Chinese Products,” In Economic Reforms and their Impact on Indian Economy. ABS Books. pp. 80-96.

• Mishra, Y., Singh, A., Duhan, P., 2019, “Vigor of M-Word of Mouth in Consumer Epoch,” In M Commerce Experiencing the Phygital Retail. Apple Academic Press. pp. 385-398.

• Gupta, O.J., Singh, A., 2019, 'Determinants of Consumer Purchase Intention for Solar Products', in Green Consumerism Perspectives, Sustainability, and Behavior, Apple Academic Press, pp. 99-118.

• Singh, A., 2019, “Blockchain: Innovative Approach to Prevent Counterfeit Drugs in India”. In Innovations in Business Practices, Bharti Publications. pp. 68-77.

• Mishra Y., & Singh, A., 2019. “E Word of Mouth Communication in Tourism Industry: Problems and Panacea,” In Innovations in Business Practices. Bharti Publications. pp. 285-296

• Duhan, P., & Singh, A. 2018. “Facebook experience is different: An empirical study in Indian context,” In Social Media Marketing: Breakthroughs in Research and Practice g. IGI Global, pp. 323–348. (Scopus).

• Gupta, S., Singh, A., & Duhan, P., 2018. Social media and business: In search of missing links. In Media Influence: Breakthroughs in Research and Practice. IGI Global. pp. 238–247. (Scopus).

• Mishra Y, Singh A, 2018, “Effect of e-Word of Mouth on Booking Intentions of the Customer,” In Managing Business Organisations, Excel India Publishers. pp. 142-150

• Gupta, O. J., Singh, A., 2018, “Current Scenario of Chineese Products in India: A Review,” In Emerging Business Practices. Excel India Publishers. pp 140-146.

• Duhan P. & Singh A., 2016. “Facebook Vs Twitter: An Empirical Investigation to locate more Effective Marketing Implement”. In Marketing in Emerging Economies. Manakin Press Pvt. Ltd, pp. 253-270.

• Duhan P. & Singh A., 2015, “Facebook Vs Google +: An Empirical Investigation of Brand Experience to Resolve Marketers’ Dilemma” In Marketing in a Changing & Connected World. Bloomsbury Publishing India Pvt. Ltd. pp. 33-46.

• Adhikari, K & Singh, A 2013. “Analysis of Service Quality in State Bank of India: A study with reference to Silchar Town of Assam”. In Exploring Customer Dynamics: A Relationship and Behavioural Approach, Himalaya Publishing House. pp. 485-494

• Singh A, Ghosh D, & Kumar B, 2012 “Creating Entrepreneurs and forming networks in Weaver Cluster of Cachar,” In Entrepreneurship and Small Business management in North East India, Global Publishing House. pp 78-89.

• Singh A., 2010, “E-tourism and Entrepreneurship: An analysis of E-travel Agencies”. In Tourism Entrepreneurship. Excel Books. pp. 105-113.

Papers in Conference Proceedings:

• Singh, A., & Singh, V. K. (2010). Mayhem of World Economy Collapse and its consequence on Indian BFSI Banking, Financial Service Industry: A Study in Kanpur City. In J. Kamaruzaman & Z. Zhu (Eds.), International Conference on Education and Management Technology, ICEMT 2010 (pp. 404-408). Cairo: IEEE Press, China.

• Singh, V. K., Singh, A., & Singh, S. P. (2009). Managers’ Cognitive Maps and Intra-Organizational Performance Differences: A case study with reference to OMIFCO, Sultanate of Oman. In S. N. Chauhan (Ed.), Recent Trends in Management and Environment (pp. 145-155). Advanced Research Series. New Delhi: MacMillan Publishers India Ltd.

• Singh, A., & Varshney, A. (2007). Risks or Challenges: A snapshot of North Eastern Biz-Cool’s Education. In V. K. Singh (Ed.), Innovations in Management Practices (pp. 242-254). Advanced Research Series. New Delhi: MacMillan India Ltd.

• Singh, V., Singh, A., Singh, V. K., & Sahani, V. (2000). Loads of Promise: An analysis of De Beers Advertisement. In S. C. Dhamija & S. P. Singh (Eds.), 21st Century Manager and Global Environment (pp. 140-147). Haridwar: Gurukul Kangri University.