Ph.D. Supervision

Awarded:

• “Influence of Behavioural and Technology Readiness Factors on Omnichannel Continuance Intention: A Study” (2025)

• "Buying behavior of Indian thermal power producers for Beneficiated Coal: A Study" (2024)

• “Influence of E-Word of Mouth and Argument Quality on Service Booking Commitment: A Study of Tourism Industry” (2023).

• “Customer Experience in E-retailing: A Study” (2023)

• “Influence of Counterfeit Brands on Consumer Buying Behaviour: A Study” (2023).

• “A study of Consumer Adoption in Internet Banking” (2022).

• “Influence of Public Service Advertising on the Attitude and Message Adoption (2022).

• “Influence of Social Media on Consumer Decision Making Process” (2020)

• “Impact of Chinese products on Consumer Purchase Intention”, awarded (2019).

• “Measuring and Enhancing Tourism Competitiveness of Destination Bundelkhand: A Stakeholders Perspective” (2016)

• “Antecedent of Employee Engagement and its Impact on Organizational Citizenship Behavior and Business Outcomes: An Empirical Study of Nationalized Banks in Uttarakhand” (2016)

Ongoing:

• “Factors influencing the purchase intention of masstige brands: A study”  (Since 2022)

• "Influence of Artificial Intelligence-enabled Voice Assistants on Users' Intention" (Since 2024)

• “Impact of Gamification elements on Brand Patronage and Self Brand Congruity: A Study” (Since 2025)

• “Role of Financial Planning and Investors’ Traits on Equity Investment Decisions” (Since 2025)